Privacy Policy

This notice describes how Picshaw, an independent digital services business based in Los Angeles, California (referred to as “Picshaw”, “we” or “us”), processes personal information when you browse picshaw.com, contact us, enquire about services, or communicate with us as a business contact. Contact: hello@picshaw.com.

For a client project in which we process personal information solely on a client's instructions, the client may be responsible for its own privacy notice and contract terms. This notice does not replace those terms or any separate notice required for an actual AI telephone service.

Please do not put passwords, payment-card numbers, medical information or other confidential personal information in public enquiry forms. We do not ask for that information there. You can browse our public pages without submitting a form.

We use information to answer requests, provide quotes and project information, deliver contracted work, manage client and business relationships, coordinate legitimate follow-ups, maintain the website, identify and prevent abuse, meet legal obligations, and measure site performance when you choose to allow analytics.

Where EU or UK data-protection law applies, our potential lawful bases include steps requested before a contract or performance of a contract (enquiries and services), legitimate interests (ordinary B2B relationships, security, service improvement and proportionate professional outreach), compliance with law (records and lawful requests), and consent (optional analytics and marketing where required). Legitimate interests are subject to individual rights and a balancing assessment; marketing messages are also subject to applicable electronic-marketing rules.

Required form fields are marked. If you do not provide the requested contact details, we may be unable to respond. We do not use enquiry submissions to make solely automated decisions with legal or similarly significant effects.

Necessary technology: our host, Vercel, processes requests and may use essential operational or security technology to deliver the site. This includes routine server logs. The site uses browser local storage to remember an analytics preference; that preference is retained for up to 180 days unless changed or browser storage is cleared.

Optional analytics: only after an affirmative choice, our site loads Google Analytics (Google tag G-LFJFHY63RR) and Vercel Web Analytics. Google Analytics may use cookies such as _ga and related identifiers and may receive page-visit, device and conversion information. Cookie lifetimes depend on Google settings and your browser. Vercel Web Analytics is designed to provide aggregated, cookieless measurement. Our site's Google configuration disables advertising-personalisation signals; form values are not included as custom conversion parameters. These services may independently process technical request information.

Your decision: select “Allow analytics” or “Reject optional” in our preference panel. Before you allow it, we do not load these optional analytics scripts. You can reopen Privacy settings at any time; withdrawing consent takes effect for future visits and stops optional tracking after the site refreshes. Blocking or clearing cookies through your browser may also change how preferences work. Refusing analytics does not affect your ability to enquire.

Browser signals: when a browser sends a supported Global Privacy Control (GPC) signal, we treat it as an instruction to disable optional analytics on that browser. We do not separately act on legacy “Do Not Track” headers because there is no consistently implemented standard; use the preference control or contact us directly.

We disclose information only as appropriate to deliver the site, respond to enquiries, operate the business or meet lawful obligations. Recipient categories may include:

• Website infrastructure: Vercel, for hosting, request delivery, security and, only with consent, Web Analytics.
• Enquiry delivery: Resend, which transmits website enquiry messages to our business inbox; email service providers that hold and route our correspondence.
• Customer and prospect management: CRM and productivity providers, such as HubSpot where used, to record business contacts, conversations and agreed follow-ups.
• Optional measurement: Google Analytics, only when you grant optional analytics consent.
• Professional and service providers: contractors, advisers or technology vendors engaged for legitimate operational or project needs under appropriate access restrictions.
• Legal and business circumstances: authorities where legally required, or relevant parties in an actual or proposed business transaction, subject to appropriate safeguards.

We do not sell lists of names, email addresses or submitted enquiry details. Where local laws treat disclosure of online identifiers to an analytics or advertising service as “sharing” even without a payment, that disclosure occurs only if you choose to allow our optional analytics, and you can withdraw that choice. We do not knowingly use our current website tag to run personalised advertising campaigns based on your browsing activity.

Picshaw may contact business owners and professionals about services relevant to their business using contact details they provide, public professional sources or introductions. We may store those contacts and follow-up outcomes in a business relationship system. Contacting us through the website does not automatically subscribe you to a newsletter.

If you receive outreach you do not want, reply requesting removal or email hello@picshaw.com. We will stop the relevant promotional contact and may keep minimal information needed to honour your opt-out. This does not prevent important communications relating to an existing contract or a request you made.

The AI receptionist page currently offers enquiries for a founding pilot. Submitting its form does not activate a telephone service or create a customer call recording. We use demo enquiry data to assess fit, respond and discuss possible pilot arrangements.

Before any operational voice assistant is launched for a customer, applicable caller notices, call recording/transcription choices, vendor access, retention, security and roles in processing personal information must be established under appropriate service-specific terms and disclosures. Do not submit third-party caller recordings or sensitive customer records through the general website forms.

We retain enquiries, correspondence and professional contact records only for as long as reasonably required to deal with requests, pursue an ongoing business relationship, follow up appropriately, handle disputes or comply with legal obligations. We assess the length according to the age of the contact, whether there is an active engagement, and applicable limitation, tax and accounting periods. A request to delete information is assessed against any lawful need to retain it.

Infrastructure and email providers apply their own documented storage, backup and logging periods. Optional analytics retention depends on the analytics provider's configuration. Your browser preference record expires after 180 days, unless you change or clear it sooner. If you would like details about a particular record, contact us.

We use reasonable administrative, technical and organisational measures appropriate to the nature of information, including HTTPS for website transmission, restricting access to relevant service providers and minimising unnecessary information in analytics events. We review access and operational practices as services change. No website, email or third-party system can be guaranteed completely secure. Please avoid sending sensitive information through general enquiry forms.

Depending on where you live and applicable law, you may have the right to request information about data we hold, access or a copy, correct inaccuracies, request deletion, object to processing (including direct marketing), restrict certain uses, request portability, withdraw consent or opt out of specified disclosures. Some requests are subject to legal exceptions and identity verification. We will not discriminate against you for exercising an applicable statutory right.

To make a request: email hello@picshaw.com with “Privacy rights request” in the subject. Tell us what you would like us to do and the contact details we should locate. Please do not include identity documents unless we specifically explain why they are needed. We may ask for information reasonably necessary to verify your request or an authorised agent; we respond within the period required by applicable law.

Marketing objections: you may object to direct marketing at any time by replying to the message or contacting us, without having to justify the request.

California residents have rights under privacy laws such as the California Consumer Privacy Act (CCPA) where that statute applies to the business. These can include rights to know, correct, delete, opt out of sale or sharing, limit certain sensitive-information uses, and receive equal treatment. Other US states may provide comparable rights, subject to eligibility and exceptions. We provide the request channel above whether or not a particular statutory threshold applies.

The categories of information collected, their sources, purposes and categories of recipients are described in sections 2–6 above. We do not knowingly collect sensitive personal information through public forms for purposes such as profiling, and we do not knowingly sell the personal information of minors. We do not exchange enquiry contact lists for money. To opt out of optional analytics-related disclosures, use Privacy settings or send a privacy request; GPC is honoured as explained above. We do not require you to agree to optional analytics as a condition of contacting us.

We will review any verified requests to know, delete, correct or limit as required by law and will explain any lawful exception. If you have a concern about the accuracy of our disclosures, contact hello@picshaw.com.

Picshaw operates from the United States. Information may be processed in the US and other countries where our service providers operate. Those places may have different data-protection rules from your location. Where EU or UK privacy law applies, international transfers and service-provider arrangements may need additional legal safeguards; contact us to ask about safeguards applicable to your information.

If the EU GDPR or UK GDPR applies, you may have rights to access, correction, erasure, restriction, portability and objection, as well as the right to withdraw analytics consent without affecting prior lawful processing. You may complain to your local data-protection authority (for the UK, the Information Commissioner's Office). We would welcome the opportunity to resolve a concern directly first, but you do not have to contact us before a regulator.

Our business services and site are not directed at children under 16, and we do not knowingly collect personal information from them through the forms. If you believe a child submitted personal information, contact us so we can review and delete it as appropriate.

Links to third-party websites, including external photography sources or social platforms, are governed by those sites' own policies when you leave Picshaw. We are not responsible for third-party privacy practices.

We may revise this policy when our services, processors, technologies or applicable law change. We will update the effective date and provide additional notice where legally required, including before materially different uses of information where required.

Questions, complaints or rights requests: hello@picshaw.com. Picshaw, Los Angeles, California, United States.

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