By Picshaw · Published
Start with the published scope
Picshaw's Website Refresh is listed at $1,000. The package focuses on visual redesign, mobile-first presentation, click-to-call and quote forms, search foundations, a clear contact experience and basic analytics. The final page list and deliverables belong in a written scope.
That makes it a starting point for a conversation about an existing site—not a promise that a shop, booking application or complex membership portal can be built for the same price. The broader Growth Site is listed from $2,500 for a 5–10 page website.
An illustrative refresh: useful information, difficult presentation
Imagine a local contractor with accurate service descriptions, current contact details and a sensible domain. The problem is that the mobile layout is awkward, project photographs are poorly arranged and the estimate form is hard to find. The business is not changing its services or adding a new booking system.
Our recommendation in that scenario would be to review the existing structure before proposing a wholesale rebuild. The useful work might be a clearer first screen, better service navigation, a working phone link and a shorter enquiry path. This is an illustrative scoping example, not a Picshaw client case study.
An illustrative rebuild: the structure no longer fits
Now imagine the same contractor has added a second trade, serves a genuinely different market and wants customers to book appointments through existing operations software. A cosmetic refresh would leave the larger problem unresolved.
The project now needs decisions about page structure, new copy, integration compatibility and testing. That is a reason for a more detailed quote. It is not a reason to stretch an inexpensive headline offer until the scope becomes ambiguous.
- Are the existing services and information still correct?
- Can useful pages stay at their current addresses?
- Does the business need a new function, or simply a clearer presentation?
- Who supplies and approves new copy, photographs and credentials?
Clarify the costs that sit around the build
Ask which hosting, domain, software subscriptions and ongoing updates are included, and which are separate. New photography, extensive copywriting, extra revisions and third-party integrations should be discussed before work starts. Do not assume that a one-time build price covers recurring services indefinitely.
Also agree who controls the domain, how the website is handed over, who receives form submissions and what happens when you need a change after launch. A plain-English answer to those questions is more useful than an impressive list of technical acronyms.
Protect the useful pages you already have
A redesign can change more than appearance. Google recommends mapping old URLs to their relevant new destinations when addresses change, updating links and monitoring the move. Keep a record of the current pages before replacing the site.
For your review, send the current website address and explain the most important customer action. Picshaw can then recommend the next useful step rather than assume a rebuild is necessary.
Sources: Google: planning a site move